World Final Concert with Japanese Superstars The Gazette
Empire was proud to manage the tour of The Gazette in Helsinki for their 2013 World Tour finalé. The Gazette is a popular Japanese visual Kei rock band (a Japanese genre similar to glam rock) formed in 2002. The five band members are known for their extravagant visual kei makeup and hairstyles, with each member having his own defining style and personality. They have huge fan bases in Japan and all over the world, and tickets for their show in Helsinki sold out within an hour.
On event day, fans of the Gazette started to line up at 7:00 a.m. carrying carefully-crafted gifts for the band members. Once the doors to the Circus were opened, they quickly filled the 1,500 seat venue. Empire Asia’s Tokyo office was responsible for managing the Gazette’s tour in Helsinki including overseas promotion to the band’s fan base. The concert was a huge success, ending with fans crying audibly and hugging each other, overwhelmed by joy.
Empire is a leading producer of global concert events, both public and private.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
