Private Concert with Classic Rock Band Journey

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December 1, 2013

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When a corporate client sought a world-class headline musical artist to entertain an intimate group of their top clients and management on the final night of their summit, they turned to Empire to secure talent for a night that they’d never forget. After a length process of evaluating many options, the client chose and Empire delivered an extremely special, private concert with one of the best-selling rock bands in music history - Journey.

With their broad range of well-known hits, polished high-energy stage show, and powerful lineup (including lead vocalist Arnel Pineda, who has been with the band since 2007) Journey would deliver everything the client wanted for a successful evening.Prior to the performance, Journey participated in an intimate meet & greet with the guests, getting them excited for the performance to follow. The concert was full of non-stop hits including “Separate Ways,” “Anyway You Want it,” “Open Arms,” “Only the Young,” and “Faithfully.” The finale song, “Don’t Stop Believin’", brought the entire audience to the front of the stage, and left them clapping and cheering for an encore. When the band returned to the stage, they concluded the amazing night with an electrifying performance of “Lovin’, Touchin’, Squeezin’.”

Following the concert, DJ Mick Boogie kept the party alive, spinning greatest hits of yesterday and today, as guests danced the night away on a custom built black and gold dance floor. For this amazing night, Empire was proud to serve as overall entertainment producer, which included securing and contracting all performing talent and entertainment, providing all technical production, and managing all talent logistics, stage management, and onsite production management. Empire Entertainment is a leader in delivering the biggest names in entertainment for private performances.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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