Big Brothers Big Sisters of NYC featuring Melanie Fiona
A week before the event, Big Brothers Big Sisters of New York contacted Empire requesting headline talent for their 13th annual charity event, Casino Jazz Night. Empire was asked to identify singers who live locally in New York City with established name recognition. Within hours Empire secured Melanie Fiona, a two-time Grammy Award winning R&B artist who recently released a hit album called, THE MF LIFE. Melanie cooperated with the time constraint, in which she had only 30 minutes of rehearsal on the day event with the house band, Hank Lane Orchestra. After the scheduled program, honoring select members of the real estate industry for their philanthropic contributions, Melanie got on stage and performed 3 songs that blew away all the attendees. She sang two covers which were Rihanna's "Where Have You Been" and Sia's "Titanium" along with her original song, "Watch Me Work."
Empire is a leading resource for headline entertainment for not for profit events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
