Korean Government Agency Event
The Radiological Society of North America (RSNA) recently held its 99th Annual Conference and Exhibition at Chicago's McCormick Place. To take advantage of this timing and to promote Korean medical imaging technology to this influential audience, The Korea Health Industry Development Institute (KHIDI USA) again engaged Empire to produce their Medical Forum at the RSNA conference.
Empire selected the Chicago History Museum to serve as the perfect venue for both the conference sessions as well as an elegant place for an evening reception. On the day of the event, over 250 professionals from the field of radiology and medical devices, including a wide range of doctors, government officials and executives, flocked to attend the cocktails and seminars on the future of Korean medical imaging technology. After an opening networking cocktail reception featuring guided tours of the Museum’s collection, guests moved to the Chicago Room for an enlightening forum.
At the conclusion of the Forum, guests were seated for a dinner featuring a mix of Korean traditional dishes such as pajun, chop chae, and daeji galbi, and also a taste of Chicago with mini deep dish pizzas and Italian beef.
Empire is a leading producer of events and forums to promote trade and exports for a variety of national governments and government agencies.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
