Spotify Consumer Electronics Show Event
Leading music streaming service, Spotify, hosted a special event at the 2014 Consumer Electronics Show that showcased the influential and interpretational natures of both food and music. While music and food are recognized as creative disciplines and are omnipresent in our lives, rarely has their intersection been explored. For this ground-breaking event, Spotify chose to focus on how music harmoniously blends, and often enhances, the dining experience.
To bring the concept to life for key advertisers gathered in Las Vegas for the annual Consumer Electronics Show, we paired Momofuku’s superstar Chef David Chang with fast-rising musical artist Deltron 3030. This teaming was the perfect manifestation of the music & food fusion concept and Deltron 3030's defiant music perfectly echoed Momofuku's iconoclastic philosophy of revolutionizing fine dining.
Blurring the lines between a cocktail party and a seated dinner, guests were seated in 1Oak Nightclub’s club banquets where they were served nine courses of passed and plated family-style hors d'oeuvres. From Steamed Pork Buns to 48-hour Braised Short Rib & Kimchi, all of the renowned chef's greatest hits were on display, along with custom cocktails created for the evening: Mango Sriracha Old Fashioned, anyone?
Deltron 3030 member, and famed DJ Kid Koala, spun Chang's "prep" playlist until the stage program began. Spotify's VP of Sales, Brian Benedik, took to the stage to introduce the evening's host, David Chang, who intimately shared his enthusiasm for food and music with the gathered guests.
Chang then invited the band's frontman, Dan the Automator, to join him onstage, where he gave a nod to the pair’s long friendship and echoed the natural connections between food and music. The rest of the band quickly joined on stage to perform incredible renditions of "3030," "The Return," "Virus," and "Do You Remember." Momofuku Milk Bar's famous cookies & cake truffles made the rounds as a final treat to the guests before they exited. 1OAK at The Mirage served as the perfect venue for the event and strategically placed, illuminated Spotify branding was the perfect way to brand the evening and promote Spotify to the attendees.
Empire is a leading producer of innovative event marketing concepts at global expos like CES.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
