Kurt Wenner Exhibition at Cipuatra Artpreneur
The “Cipuatra Artpreneur”, a futuristic vertical city and haven for shopping, dining, theater, and art, opened in Jakarta’s business district on December 16th, 2013. This incredible new center earns distinction through its beautiful exhibition space, which encompasses the entire top floor and is designed to engage creative conversation and thinking. When contacted by the Indonesian agency, TRIMITRA, to produce the opening exhibition, Empire asked renowned art illusionist, Kurt Wenner, to create something that had never been seen before.
The event turned out to be the largest exhibition of Kurt Wenner’s extraordinary 3D artwork ever held. The centerpiece of the show was Shangri-La, an image unlike any other in the world. Wenner expanded his illusionistic techniques to include columns and a seemingly domed ceiling for a complete 180-degree illusion. This new masterpiece was received with astonishment and awe by the public, as well as more than 100 local and international press and media outlets that covered the Wenner exhibition. On opening day, the artist himself led a special workshop, giving insider lessons on 3D drawing methods and techniques, a rare privilege for those in attendance. In addition, Empire arranged a photo contest in which visitors enthusiastically entered the masterpieces to have their photo taken.
Wenner’s 11 magnificent creations were on display at the Artphoria exhibition for more than two months, drawing enthusiastic visitors and press to the new vertical city. Empire is extremely proud to have produced this unique event and to have taken the city of Jakarta and artwork of Kurt Wenner to a whole new level.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
