PepsiCo's Annual Award Ceremony Circle of Champions
Each year, one of the world’s top food and beverage companies, PepsiCo, flies its highest sales achievers and their spouses from around the world to New York to celebrate them and recognize their accomplishments.
The trip includes sightseeing, business programs and an evening at Ellis Island. The highlight of the annual trip is the awards dinner called the Circle of Champions, held at the spectacular Milstein Hall of Ocean Life at the American Museum of Natural History. For the past several years, this company has consistently turned to Empire Entertainment to deliver a program of interstitial performances and post-awards ceremony entertainment.
This year, Empire was charged with creating a program of entertainment that translated amongst the multinational attendees and that could segue naturally into a night of dancing and celebration. Empire presented three different international dance groups: Mystic India, performing a dramatic Bollywood dance routine, the Mariachi Bustamante, with the traditional sounds of Mexico accompanied with Jalisco dancers, and Barynya, who showed the crowd how exciting traditional Russian dance can be.
For the after party, Empire booked The Eturnity Band, New York City’s best R&B, Funk & Motown dance band, who kept the audience dancing to all the best oldies and the latest pop hits until the end of the night.
Empire Entertainment is the leading producer of talent and performers for corporate events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
