Zazzle Joins the Maker Faire
Coined the “Greatest Show (and Tell) on Earth,” the Maker Faire is a family-friendly festival of invention, creativity and resourcefulness, and a celebration of the Maker movement. Part science fair, part county fair, and part something entirely new, this all-ages gathering of tech enthusiasts, crafters, educators, hobbyists, engineers, artists, students, and commercial exhibitors celebrate what they have made to share with the world.
When Zazzle, a leading e-commerce website specializing in custom made products and one of Maker Faire’s valued sponsors debuted in their first New York Maker Faire, they turned to Empire to help curate the Zazzle experience during the weekend-long, highly publically attended event at the New York Hall of Science in Queens, New York.
Empire worked closely with Zazzle to create an inviting family oriented interactive experience set under a 40’ tent in the center of the festival. Over the course of the weekend where over 10,000 enthusiastic innovators attended, children and their families gathered in the Zazzle space to create their own arts & crafts. From coloring in Empire’s custom designed Zazzle robot postcards to dressing up in mini robot costumes while posing for a photo booth, to creating personalized buttons, kids of all ages unleashed their inner “maker.” Empire also created a unique display showcasing Zazzle’s unique and customizable products.
Empire was proud to work with Zazzle on the Maker Faire, showcasing innovation and experimentation across the spectrum of science, engineering, art, performance and craft to bring about a nurturing ground for this growing community of creative and curious people.
To learn more about the Maker Faire and to find the nearest Maker Faire near you, you can go to http://makerfaire.com.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
