Andy Warhol Exhibition Opening
Opening February 1 and running through May 6, 2014 at the Mori Art Museum in Tokyo, “Andy Warhol: 15 Minutes Eternal,” is the largest Asian exhibition of Andy Warhol’s work to date.
Empire was honored to produce the pre-opening night of this important exhibition with a massive reception for nearly 2,500 guests, all celebrating the legacy of this icon of pop art and to help open this important exhibit.
Sponsored by BMW, Christies, and Bloomberg, and with attendees including VIPs, celebrities, executives, art dealers and members of the press, the successful party was described as the “crowning glory” of the exhibit's Asia tour. After opening toasts, Empire’s Marilyn Monroe, Elvis Presley, Michael Jackson and Jacqueline Kennedy Onassis models entered the room to kick off the party. Guests were thrilled to have their photographs taken with these iconic subjects of some of Warhol’s best-known works and to capture their own 15 minutes of fame on social media posts.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
