“Zombeavers” Premiere and After Party at the Tribeca Film Festival
On April 19, 2014 the independent horror comedy, Zombeavers, premiered at the Tribeca Film Festival. After the Zombeavers trailer was released online and went viral with millions of views the prior month, the Zombeavers premiere was a widely-anticipated event.
A sold out crowd showed up for the world premiere of the gory Summer thriller at Chelsea’s Bow Tie Cinemas. The film was directed by veteran standup comedian and writer, Jordan Rubin, and written by Al Kaplan, Jordan Rubin, and Jon Kaplan.
Immediately following the screening, guests were invited to join the filmmakers and cast at Trailer Park Lounge, located directly across the street from the theater for the film’s Official Premiere After Party.
Inside the eclectically decorated venue, guests were greeted by world-renowned DJ Mark Ronson, spinning his own mixed versions of hip hop classics for an intimate crowd of 150 guests. In addition to the cast & crew of Zombeavers, attendees include Judah Friedlander, Sean Lennon, Dave Attell, Bennett Miller, Fab Five Freddy, Matthew Lillard, Charlotte Ronson, and Josephine De La Baume.
Guests enjoyed an open bar and array of hand selected hors d’oeuvres, as an animatronic beaver that was actually used in the film provided attendees with a memorable photo opportunity. As guests departed, they were presented with gift bags full of ‘Zombeavers’ branded merchandise.
To see the trailer of this highly anticipated independent film, visit http://www.youtube.com/watch?v=7onFrBK_hKE
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
