Lykke Li Headlines The New Museum’s Spring Gala
When The New Museum, one of the foremost institutions for New York City’s au courant modern art scene, sought talent for their private annual spring gala, they turned to Empire for a musical solution suitable for the city’s finest tastes. In search of a singer that would not only impress, but would lift the heels of guests of this coveted invitation, we engaged a chic international sensation: Swedish singer and songwriter Lykke Li.
With two albums successfully under her belt, as well as tracks on films The Twilight Saga: New Moon, Blue is the Warmest Color, and Rust and Bone, Lykke Li is the darling who is wooing the world with her unique fusion of indie, surrealist pop, and electronic music.
On the evening of Tuesday, April 1, Cipriani Wall Street buzzed with artists, dealers, curators, and editors. New York’s elite tastemakers were dressed in burgundy, cardinal, vermilion, and oxblood, befitting of the evening’s theme, “Red or Racy”. Luxury Italian sports car label Ferrari served as the evening’s sponsor, with two new models boldly parked on the sidewalk.
Following a live auction with Simon de Pury at the helm, the evening’s co-host, actress Greta Gerwig, announced that Lykke Li would take the stage by storm.
Her set included her hits “I Follow Rivers”, “I’m Good, I’m Gone”, and “Get Some”, as well as songs from her much anticipated new album, I Never Learn, dropping in May. After her hit show, the singer mingled with the crowd, including the evening’s co-host Stefano Tonchi of W magazine, Cindy Sherman, Derek Blasberg, and Jeffrey Deitch, as well as the museum’s director Lisa Phillips.
For this fantastic evening, we proudly served as entertainment producer, including securing and contracting talent and managing all talent logistics and stage management.
Whether it’s securing headline musical, comedy or variety talent, contracting or handling production or logistical needs, Empire is a leader in delivering the biggest names in entertainment for not for profit event performances.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
