Signature Theater Gala Honoring Mayor Bloomberg
Signature Theatre called upon Empire to help produce their annual gala and create a next-level experience through elevated design, a compelling program and flawless execution, all while showcasing their beautiful new Frank Gehry-designed theatre. With a ceremony paying tribute to theatre artist Ruben Santiago-Hudson and 108th New York City Mayor Michael R. Bloomberg, alongside presenters including Edward Norton and John Oliver, the stage presentation was not only impactful and meaningful, but hilariously entertaining as well.
After guests checked in at the theatre's main entrance on West 42nd Street and VIPs walked the red carpet, they ascended the staircase to discover the lobby, traditionally used as a place to mingle prior to a show, transformed into a formal affair.
Balancing the need to design an elegant evening without challenging the existing design of the venue, we used a palate of steel grays, textured linens, and crisp white flowers, all of which complemented the impressive wood paneling abundant in the space. Specialty and thematic event lighting also helped transform the space for this special night.
During the two simultaneous pre-dinner receptions, guests chatted and prepared for the dinner and stage presentation while being served an array of cocktails and hors d’oeuvres, while live music provided by Graham Keir of Hire Juilliard Performers enhanced the experience. As dinner commenced, guests were welcomed by Executive Director Erika Malin and Gala Co-Chairs Edward Norton and Leslie Bains. Founding Artistic Director James Houghton honored theatre artist Ruben Santiago-Hudson not only for his work in theatre, but also for his personal contributions to Signature Theatre. Comedian and actor John Oliver of HBO's “Last Week Tonight” roasted Bloomberg, bringing down the house with laughter, and also thanked him for his contributions to the success of the Signature Theatre.
Empire is proud to have served Signature Theatre and to support a variety of leading arts organizations as producer of their annual gala events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
