Empire Presents Jason Derulo
On April 10, 2014, Empire presented R&B/pop sensation Jason Derulo for a telecommunications giant in South Beach, Florida. Nearly 1,000 guests packed legendary Miami nightclub Mansion for the private performance. Jason was a surprise to the attendees until the CEO started dropping clues about the mystery artist……. over 30 Million Singles Sold Worldwide…..over 1 Billion Views and counting on YouTube…….7 top-10 US Radio Singles in the Top 40 Format….. 17 Million Social Media Fans and Followers. The crowd was already in a frenzy when Jason hit the stage, launching immediately into his smash hit "In My Head". Backed by an electric hype-man and DJ, as well as four dancers, Derulo broke out other hits such as "Riding Solo", "Marry Me", "Watcha Say", and the "Other Side".
But the highlight of the night came when Jason's hype man announced that the next song in the set was currently the #1 song in the nation on the Billboard Top 40. Derulo then broke into "Talk Dirty To Me" which the crowd sang along to word-for-word. Derulo was also playful and interactive with the audience, even inviting some attendees onstage for an impromptu dance contest before playing "Wiggle", the next single to be dropped from his new album, and featuring Snoop Dogg.
Aside from booking and coordinating the performance, Empire also arranged for Derulo to sign 50 CDs and participate in a meet and greet with the client's VIPs prior to the show.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
