Robin Thicke Performs a Private Concert at an International Incentive Program
The setting: the perpetually chic and romantic City of Lights, Paris. The purpose: an incentive program for a top performing global sales team. The perfect headline entertainment: multiple Grammy Award-nominated artist and international sensation, Robin Thicke.
On Friday, May 16, a perfect Parisian spring night, attendees and their spouses eagerly filed into the Pavillon Cambon, anticipating who would be the surprise guest artist to cap off the week’s fantastic European itinerary.
Once onstage, Robin Thicke and his band did not disappoint. His full dance set included all of his R&B, pop-rock hits like “Give It 2 U”, “Dreamworld”, “Shakin’ It 4 Daddy”, and “Feel Good”. He also mixed in covers like Michael Jackson’s “Rock With You” and Al Green’s “Let’s Stay Together” and closed out his set with his insanely popular hit “Blurred Lines.” The band's powerful stage presence with full horn section and backing vocalists had the audience dancing and shouting for encores, while Robin leapt on top of the piano and danced around the stage, giving an unforgettable performance. Following the show, Thicke graciously greeted and talked with VIPs, took photos, and personally announced his latest album set to release in July 2014.
For this incentive program, Empire worked closely with SWIFT Smart Solutions. SWIFT is a leading producer of large-scale meetings, events and training development for its corporate clients and Empire has enjoyed a solid collaboration with SWIFT for over a decade. Empire identified the best possible talent candidates, negotiated the performance contract, and facilitated the production and logistics plan to support the concert. SWIFT handled all technical production, the spectacular Parisian venue selection, and room design.
Empire is a leading provider of headline entertainment for international corporate meetings & events and is deeply experienced in overcoming the challenges of presenting headline entertainment outside of the United States.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
