Conduit Mobile Launches COMO
On May 14, 2014 Conduit Mobile came to NYC to re-launch as Como- the world’s leading do-it-yourself mobile app-creation platform. With customers ranging form mom and pop shops to global powerhouses like Amazon, Como powers over 600,000 mobiles apps with over 3,500 new businesses joining every day.
The Como Summit brought together 200 of the smartest minds in tech alongside the savviest minds in business to the tech-centric IAC Building. The morning was filled with informational panels focused on how to help small businesses make a big impact, featuring speakers from Como, Amazon, Booker, Yext, Etsy and the City of New York, to name a few. Taking place during National Small Business Week, Como partnered with the U.S. Small Business Administration to livestream the program to viewers worldwide.
From registration to partner expo to stage program, the entire event was designed with a “small business, big moment” look and feel. We drew inspiration from the classic Main Street America aesthetic, building custom storefronts with awnings and hedges for the expo area to help create the small business, suburban feel. Pinch Food Design catered, bringing in their ever-creative food stations with a special deck interaction, rotisserie and spinning salad bar that helped bridge the space from expo to conference area. The immersive 120’ long video wall welcomed guests to the stage program, upgrading from the small town feel to a more techy, modern and edgy environment.
The conference provided a great opportunity to educate and network with potential partners, demonstrating Como to be an amazing resource for SMBs to reach and engage their clients in more meaningful ways. We were honored to be able to help celebrate the launch and in the words of the client, become “one of the team.”
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
