Swatch “SISTEM51” Press Conference
Empire recently had the pleasure of again serving the Swatch Group in Japan, this time on the occasion of their launch press conference at the Nicolas G. Hayek Center, in Ginza, Tokyo. For this most recent launch event, Swatch Group Japan sought to showcase four models of the world's first "SISTEM51" movement watches. First revealed in April 2013, the "SISTEM51" automatic (self-winding) watch movement is 100% Swiss made and consists of only 51 parts.
For the press event and product reveal, Empire matched the venue’s minimal white space with a clean and contemporary design to provide optimal visual merchandising of the product. The well-attended press conference featured a variety of speakers, product reveals, pre-recorded video rolls and a reception. Empire served as overall producer of the launch press conference, and was responsible for all displays, performances and talent casting. Over 90 members from the media attended, resulting in wide coverage of the event.
Empire is a leading producer of product launches and related press events worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
