Flo Rida Performs for Princeton University Alumni
When alumni from Princeton's Class of 1989 celebrated their 25th Reunion in May 2014, they called on Empire to help them secure one of the hottest concert artists today – Flo Rida - to entertain their classmates.
Empire secured the Grammy nominated hip hop and dance music artist to perform a 90-minute set of greatest hits to over 2,500 pumped up alumni. The performance was independently organized and supported by members of the Class of 1989.
From the moment Flo Rida hit the stage, the crowd’s energy was infectious. He performed all of his chart- topping hits, including “Low,” “Club Can’t Handle Me,” “Good Feeling,” “Wild Ones,” and “Whistle,” as the crowd sang and danced to his well-known upbeat songs.
Throughout the performance, Flo Rida invited guests onstage to dance and sing with him. At one point, Flo Rida crowd surfed into the audience, and carried a fan on his shoulders as they sang. Flo Rida’s enthusiasm kept the event at a climax throughout his entire performance.
Empire secured and contracted Flo Rida and his band, coordinated all production, logistics and onsite management and worked closely with the Class of 1989 alumni organizers to ensure its success.
Empire is a premier industry provider of headline talent for large events and parties.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
