AMC Halloween Ad Sales Party
To celebrate Halloween, AMC once again called upon Empire to produce their first ever Ad Sales event at the eerily lit Gotham Hall in Manhattan on October 30, 2013. As the most popular cable network, AMC always delivers on their motto “Something More.”
Donning their best Halloween costumes, guests first walked through a glowing blood red room and were then directed into the grand ballroom that was full of fog, large golden candelabras, and hand carved AMC branded pumpkins. Several Walter Whites, surrounded, of course, by his meth-making minions, sipped on hot apple cider as a clique of AMC cheerleaders and Three Little Pigs wandered by. Guests indulged in hot and cold apple cider, steak frites, tuna tartare, baby back ribs, white chocolate dipped ghost strawberries and more.
Throughout the evening, living statues painted in shades of teal, blue and silver danced the night away while guests had their fortunes told and minds blown by a slick slight-of-hand magician. Guests quickly took to the dance floor to enjoy spooky music curated by Donna D’Cruz. by Prior to announcing the best costume winners, guests were treated to a surprise flash mob performance of Michael Jackson’s Halloween classic “Thriller” by a slew of zombies. After all of the ghoulish fun and dancing came to an end, guests did some trick-or-treating at AMC’s candy bar full of lots of sweets and treats.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
