EGPAF Kids4Kids 2014
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) celebrated its 20th Kids4Kids family festival at the Field House at Chelsea Piers in New York City, again partnering with Empire as their production company. The event, co-chaired by world-renowned fashion photographer and EGPAF board member Nigel Barker and his wife Cristen Barker, raised funds and awareness for the effort to achieve an AIDS-free generation.
Celebrity attendees at Kids 4 Kids included New York Mets pitcher Matt Harvey, Miss Universe Gabriela Isler, Olympic swimmer Matt Targett, and actress and EGPAF celebrity ambassador Fatima Ptacek. Other celebrity guests included cast members from Netflix's Orange Is the New Black Joel Garland, and Yael Stone; Clare Foley, Zabryna Guevara, J.W. Cortes, and David Mazouz from Fox's new series Gotham; Johnny Lee Miller from CBS's "Elementary;" and Kristen Taekman of Real Housewives of New York. Bluegrass band Seven Handle Circus closed the event with an acoustic musical performance. The New York Observer was the exclusive media sponsor. Special activities included classes with the Boston Ballet's Kathryn Boren and yoga instructor Tara Stiles, graffiti wall art with artist Shantell Martin, and physical activities with Kirk Myers Fitness. Families also experienced interactive games from Disney, created beats with Scratch DJ Academy, and got creative with retailer Skip Hop. Some of New York's favorite restaurants and chefs, including caterer Abigail Kirsh, Michael's Restaurant, Otto Enoteca Pizzeria, Pain D'Avignon, Sofia Wine Bar, Luke's Lobster, the Chester, Grandaisy Bakery and (The Mercer) Kitchen provided event food and refreshments.
About the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF): EGPAF is the global leader in the fight against pediatric HIV/ AIDS, and has reached 20 million women with services to prevent transmission of HIV to their babies. It currently supports more than 7,000 health facilities and works in 15 countries to implement prevention, care, and treatment services; to further advance innovative research; and to execute global advocacy activities that bring dramatic change to the lives of millions of women, children, and families worldwide. For more information, visit EGPAF.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
