U.N. Women HeForShe Launch Campaign
On September 20th, UN Women hosted a special event with Goodwill Ambassador Emma Watson to kick-start #HeforShe, a global solidarity movement in support of women’s rights and full equality between women and men. The campaign aims to galvanize one billion men and boys as advocates for ending the inequalities that women and girls face globally. Empire acted as the overall event producer handling all audio, video, staging, scenic and signage aspects as well as the creative framing of the stage program.
Moderated by CNN Anchor Wolf Blitzer, the HeForShe event put men at the center of activism to end persistent inequalities faced by women and girls around the world. A highlight of the event was the activation of the HeForShe map— a real-time map with a geo locator that captures men’s engagement with the initiative around the world over the next 12 months and provides a tally against the campaign’s one billion target. The UN Secretary-General Ban Ki-moon announced the initiative’s first goal, which is to mobilize the first100,000 world citizens in this way. The top UN official, through his map activation, was counted as the ‘number one man’. To read his speech, click here.
The event brought together renowned personalities, including senior UN officials such as UN General Assembly President, Sam Kahamba Kutesa, UNFPA Executive Director Dr. Babatunde Osotimehin and Former Finland President, President Tarja Halonen, along with actor Kiefer Sutherland, who offered the male perspective on genderequality.For more information on U.N. Women and the HeForShe Campaign go to http://www.heforshe.org To stream the entire program click here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
