Empire’s Brazil / Latin America Division Helps Produce the 12th Annual BrazilFoundation Gala
Empire’s Brazil / Latin America Division, and Brazil Managing Director, Béco Dranoff, recently served the U.S.-based Brazilian NGO, BrazilFoundation, as technical producers and logistics coordinators of their 12th Annual Gala Dinner, a fundraising event to benefit ongoing social projects in Brazil.
The black tie event took place on September 18th, 2014 at the atrium and terrace of the David H. Koch Theater at New York’s Lincoln Center. Over 500 exquisitely-attired attendees swarmed the red carpet, enjoyed the cocktail reception and feasted on a sumptuous multi-course dinner all while watching live performances by Brazilian music pop-star Baby do Brasil, classical ballet dancer, Ingrid Silva, and dance group Capoeira Nagô.
The evening’s emcee was Homeland star, Morena Baccarin and, among the many notable guests from Brazil and elsewhere, was Brazilian Ambassador Ana Lucy Gentil Cabral Petersen and singer Bebel Gilberto who received the Foundation’s Global Brazilian Award. Following dinner, Phillips auctioneer August Uribe conducted a live auction of 15 lots including precious artwork and priceless experiences. Béco Dranoff, who is also an accomplished music producer, served as DJ for the evening spinning an amazing mix of Brazilian music for cocktails and dinner.
Emphasizing the event’s theme Celebrating Women, several videos of the Foundation’s work were shown on a large projection screen and three Brazilian social project leaders received awards.Restaurant Associates provided catering and flowers were generously donated by Brazilian florist, Zezé Flores. Brazilian brands featured prominently in the evening’s parting gifts including Melissa shoes as well as Gelatto by A.B. Biagi and Brigadeiros by Brigadeiro Bakery.
Empire was honored to work in collaboration with HCampos Group – Helio Campos, on the BrazilFoundation Gala, New York City’s most noteworthy annual Brazilian society event. To learn more about the BrazilFoundation and its programs visit the Brazil Foundation.
Empire’s Brazil / Latin America Division is a leading producer of events both on behalf of international clients seeking to execute projects in Latin America, as well serving Brazilian and Latin American clients in the United States and aroundthe world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
