Colin Hay and The Ten Tenors Perform in Sydney
In September 2014, Empire delivered two incredible Australian artists, Colin Hay and The TEN Tenors, to perform at an insurance company’s incentive program in Sydney. For a very small audience of 50, Empire recommended Colin Hay, the former lead vocalist of “Men at Work”, and singer of “Down Under”, arguably the most well-known song about Australia. Colin’s solo acoustic performance fit the intimate event perfectly, and included not only his signature song about his home country, but other hits including “Who Can It Be Now?”, “Overkill”, “It’s A Mistake”, and more.
And for the client’s evening at the Sydney Opera House, Empire presented The TEN Tenors, one of Australia’s greatest entertainment success stories. Celebrated for their colorful repertoire, breathtaking arrangements and powerful live performances, The TEN Tenors respectfully tip their hats not only to the great classical composers, but to contemporary music’s most popular artists. Their troupe gave the attendees goose bumps with their arias and classical pieces, which fit perfectly in what is perhaps the best known Opera House on the planet, but then also surprised the guests with their breathtaking renditions of more current performers including Jeff Buckley, creating a party atmosphere.
Empire is proud to have presented and produced headline artists in more than 30 countries worldwide, and takes pride in being able to recommend and secure the ideal performers for conferences and events around theglobe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
