The Africa Center, Africa’s Embassy to the World
Once known as the Museum for African Art, The Africa Center has expanded its mission to become the world's leading civic African institution. Together, we worked on a series of events to raise community awareness and provide a gateway for engagement between Africa, New York City and the world.
On Saturday, September 20, The Africa Center opened its doors to the community for a day of performance, art and education. Attendees enjoyed African-influenced Grill Tastings by The Cecil, an Immersive Art Installation depicting Lagos, Nigeria by Emeka Ogboh, Dance Performances by the Dance Theatre of Harlem, a special appearance by Chelsea Clinton and more.
Later, guests were invited to a very special evening of music and exploration as we journeyed to the heart of the Malian blues with the Festival in Exile, which featured musical performances by Salif Keita, Oumou Sangare, Vieux Farka Toure, Samba Toure & Amanar and other special guests.
On Monday, September 22, the events continued with a UN Policy Summit, in collaboration with the United Nations, Boston Consulting Group and the Mo Ibrahim Foundation. The full day of panel discussions gave dignitaries such as Kenyan President Uhuru Kenyatta the opportunity to discuss the importance of inclusive economic transformation and sustainable development, and to promote the practical measures, partnerships and mechanisms that will make Africa’s vision of the future possible.
A week of events concluded with a private screening hosted by the Brazzaville Foundation, that showcased the untold story behind history, Plot for Peace. The film screening was followed by a Q&A session with panel discussions and cocktails.
Additional events showcased art, film and performers from all over the continent, leaving guests with a better insight on The Africa Center’s mission.
Empire served as overall producers for the entire event series. Empire helped develop the original concept for the event series, executed several lead-up development events, handled all design, technical production, event logistics and services and staffing for the extensive project.
We look forward to continuing our work with The Africa Center and partnering with them as they move towards a permanent opening.
To learn more about the Africa Center and to get involved please visit http://www.theafricacenter.org/index.php
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
