An Exclusive Jewelry Collection Launch in Beverly Hills

When one of the world’s leading, luxury jewelry brands sought to launch a new jewelry collection, they turned to Empire to create an exclusive event the likes of which its top clients had never experienced before. In keeping with the character of the jewelry collection, every element of the elegant event was designed with a touch of mystery.

On the evening of the event on Rodeo Drive in the heart of Beverly Hills, guests approached entrance by walking on a custom “red” carpet, emulating the ruby and diamond design of a bracelet that had yet to be revealed. Two immaculately attired male models opened a set of double doors, revealing the salon, completely redesigned as never seen before. Upon entering the salon’s foyer rotunda, guests were surrounded by an installation of sapphire and diamonds, animated within the wall vitrines and projected onto the chandelier, further teasing the bracelet design.

Stepping through the doors guests entered the dimly-lit salon transformed into a breathtakingly elegant, Art Déco-era house of secrets. Model wait staff served custom cocktails and bespoke hors d oeuvres, including caviar pillows and black truffle beignets presented on polished black lacquer trays in unique jewelry-inspired vessels. While enjoying Nicolas Feuillatte Brut Champagne in tall champagne flutes, guests were treated to the first glimpse of the collection, showcased on a group of exquisite female models placed within a tableau vivant or ‘living picture’. With glamorous hair, makeup and wardrobe to mirror the aesthetics of the jewelry collection, the models' movements and interactions with the guests were choreographed by Emmy-award winning director duo, Nappytabs.

The tableau vivant was presented on a custom-designed Art Deco stage comprised of geometric cut mirrors and a gold metallic frame, richly adorned with period accurate props whose use was incorporated into the model choreography. In the center of the room, a large jewelry vitrine adorned with a tall arrangement of white flowers was filled with fog providing guests with a tantalizing glimpse of the jewels on display below and perfectly capturing the mystery of the collection, Upon a musical cue, the models took their places on stage with a dramatic finalé pose showcasing the full collection. Following the performance, the salon’s director invited guests upstairs to a floor which was transformed from a generic suite into a dramatic dining room of black & mirror complete with custom-designed wallpaper, mirrored dining tables, lush tufted chairs, custom-embroidered napkins, and dark, moody, and refined floral centerpieces.

After mingling on the terrace on a beautiful Beverly Hills evening, guests enjoyed a seated four-course meal created by Patina Caterers. Courses included Blue Fin Tuna Tartar, Alba White Truffle Risotto, A-5 Japanese Kobe Cote de Boeuf, and a Cranberry Chutney Cheesecake Sphere for dessert, unveiled by the lifting of a cloche glass. Each course, accompanied by pairings of rare wines, was delivered to the guests via choreographed and synchronized waiter service, intermingled with the female models, which gave the guests more time to get a closer look at the jewels.

Following dinner, guests were invited back downstairs into the yet-again transformed salon, which was now recreated as an elegant Jazz age nightclub. Guests were seated on black leather lounge furniture and served Yuku Kosho Caramels along with vintage cognac, single malt whiskey and dessert wines. As a finalé to the evening, guests were treated to a live performance by Grammy-nominated jazz vocalist Jane Monheit, accompanied by her pianist, who performed on the tableau vivant stage.

For this ambitious, top-tier luxury brand project, Empire created and developed the concept and provided all design, décor, production, talent, catering, permitting, floral displays, scenic elements and staffing, and managed the project from conception to completion.

We were honored to have been part of this pivotal launch for this esteemed jewelry brand. Empire is a leading producer of top-tier luxury events worldwide.