Japanese Sensation Cheeky Parade hits NYC
In October 2014, Avex, one of the world’s biggest music labels, asked Empireto support the visit to New York of 9 member Cheeky Parade, one of Japan’sfastest rising idol groups, during their NINE LIVES tour of the UnitedStates.
Empire handled all negotiations with the organizers of the CBGBFestival, one of New York’s largest music and film festivals, managing tosecure 30 minutes of stage time in Times Square amongst a line up that included Jane’s Addiction, We Are Scientists and Macy Gray.
At New York Comic Con, Empire organized a panel interviewwith all members of Cheeky Parade attended by a group of avid fans, flown in fromJapan, and local followers who were able to ask questions of their idols before joining a photo session with them.
Empire supported the moderator scripting and simultaneoustranslations for both the panel interview and communication with the media.
This was a truly exciting project in which we once were ableto handle an international event that resulted in significantoverseas publicity for the client.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
