The Lowline Anti-Gala 2014

For the second year in a row, Empire was proud to serve as producer of the Lowline Anti-Gala, which helps raise funds to convert an abandoned, turn-of-the-century trolley terminal on Manhattan’s Lower East Side into the world’s first underground public park. Using innovative solar technology to enable plants and trees to grow underground, the Lowline will become a new kind of public green space and a must-see cultural attraction in one of the world’s most exciting urban environments.

The Lowline has attracted visionaries, artists and creators since the concept was first envisioned so it was no surprise that this year’s hosts would be some of the most celebrated creative figures today – Girls Creator Lena Dunham and Academy Award-winning director Spike Jonze.

Working closely with the Lowline team, Empire worked to develop an overall creative concept to reflect the plans for the park itself. The event would take place underground and would provide glimpses of what the Lowline will feel like once it is built. Skylight Modern, with its cavernous, yet minimal subterranean space would be the perfect venue for this concept.

The evening began above ground with a cocktail reception showcasing a circular bar set around a towering tree. Guests sipped Absolut cocktails concocted by celebrity mixologist Dave Arnold from Booker and Dax and Momofuku while VIPs appeared in front of a media backdrop in the form of a hedge featuring a fire-stenciled wooden Lowline logo.

At the end of cocktails guests made their way underground into a subterranean paradise. Buskers and beatboxers played as guests made their way down the stairs and into a walkway surrounded by trees, plants and foliage provided by Terrain.

Emerging at the far end of the venue, guests abruptly found themselves in a cavernous clearing in which was set a dazzling seated banquet served by Neuman’s Kitchen and Chef Julian Alonzo. The dinner menu included a salad of “edible soil” with raw and cooked garden vegetables, herbs in a flower pot and other sumptuous courses.

In keeping with the spirit of the evening, Lena Dunham and Spike Jonze performed custom skits as Vaudeville characters, inviting guests into their “salon”. Dunham recounted, “as a native New Yorker, I am committed to continuing to create public spaces that reflect the ingenuity and diversity of our city. As downtown kids, our safe outdoor spaces were few and far between—it was before the West Side Highway had been done up all fancy, so a rare trip to Central or Prospect Park was my only experience of the magic of public green spaces.”

Co-founders of the Lowline, Dan Barasch and James Ramsey, spoke about the exciting developments of the upcoming project, estimating a 2018 opening of the Lowline.

Auctioneer CK Swett began with a bottle of Dom Perignon and a starting bid of $1 to warm up the crowd. Lots included tickets for two to Broadway’s Cabaret, a deluxe Tahoe Ski Getaway, a visit the set of Girls, tickets to the Foxcatcher premiere and after-party, and a night on Larry Ellison’s sailboat. Two of the packages sold for $20,000 each. Lena sold the dress off her back, which featured a custom-designed print of the Lowline itself.

Star-studded communal tables served the likes of Edward Norton, LCD Soundsystem’s James Murphy, filmmakers Bennett Miller and Darren Aronofsky, Celerie Kemble and Boykin Curry, Senator Cory Booker, contemporary artist Tom Sachs, and film producer Megan Ellison, as well as slew of New York’s young and established artists, entrepreneurs, philanthropists, and socialites.

As the evening shifted into afterparty mode, blacklights once again transformed the space into an Avatar-like fantasy world as the dinner guests were joined by a second wave of attendees. A beatbox battle by Too Many Zooz and a percussion funk band set the tone for the evening’s headliners: Jack Antonoff’s band, the Bleachers. After their set, LCD Soundsystem’s James Murphy DJ’d well into the night.

Empire was proud to once again serve Lowline and help them create another standard-setting, creative fundraising event that perfectly suited their style and message. To learn more about the world’s first underground park, visit www.thelowline.org.

Empire is a leading creative producer of innovative events and fundraisers worldwide.