Salesforce.com's World Tour Stop in Tokyo
One of the largest and most influential tech gatherings in the world, salesforce.com brings together businesses and technology leaders who are focused on opportunities in cloud-based and mobile computing. Empire's Asia team and its partners recently produced the Japan stop of the Salesforce.com world tour.
The event hosted over 6,000 attendees at the Prince Park Tower and Toranomon Hills Forum in Tokyo and was watched by over 300,000 viewers online.
Keynote speakers included Marc Benioff (CEO Salesforce), Akio Toyoda (CEO of Toyota Motor Corporation), Yoshiki (a celebrated Japanese musician) and Koji Uehara (Red Sox pitcher). A branded exhibition hall also featured displays by approximately 60 partner companies.
Empire’s Tokyo-based Asia division was responsible for all event production and management, technical production and coordination.
Empire is a leading producer of global conferences and events and our Asia division is the partner of choice for some of the world’s premier and most technically demanding events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
