The Misshapes DJ in South Korea for a Fashion Launch
Boon the Shop, well known as the first "modern luxury specialty store" in Seoul, South Korea, reached out to Empire to secure the perfect talent to provide music at the grand opening event of its highly anticipated flagship store located in Cheongdam. Empire delivered the Misshapes as DJs who are in high demand for fashion and luxury brand events.
On October 17, 2014, the first day of Seoul Fashion Week, Boon the Shop opened its doors for the grand opening celebration, inviting over 1,200 VIP clients, celebrities, models, fashion designers and industry leaders, bloggers and media from around the globe.
Notable attendees were Anna Dello Russo from Vogue Japan, the store's architect Peter Marino, Supermodel Lindsey Wixson, Haider Ackerman, Chitose Abe of Sacai, Gilles Mendel of J. Mendel, Jack McCollough & Lazaro Hernandez of Proenza Schouler, as well as Korea's A-list celebrities such as G-Dragon, Taeyang, Ko So-Young, and Ha Jung-Woo.
Boon the Shop opened up all of its retail floors for the party, displayed its featured merchandise, launched exclusive collections from leading fashion brands, and presented an exhibition for Proenza Schouler.
The Misshapes, including Leigh Lezark and Geordon Nicol, provided the soundtrack for the entire evening with a cool and classy mix of the latest pop, hottest indie music, and funky dance tunes. They started off on the main floor and then moved over to DJ at the VIP lounge.
It was a special night for fashion in Seoul where international fashion VIP got together at this new Asian luxury landmark.
Empire is a leading provider of talent for retail and luxury events around the world and Empire has worked extensively in Korea for over a decade, providing its world class services through our Seoul-based representative.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
