Schwarzman Scholars Stages a Series of Global Recruitment Launch Events
Established by Blackstone Group’s chairman and CEO, Stephen Schwarzman, and designed to prepare the next generation of global leaders, Schwarzman Scholars is the first scholarship created to respond to the geopolitical landscape of the 21st Century.
Whether in politics, business, civil society, or science, the success of future leaders around the world will depend upon an understanding of China’s role in global trends. To facilitate this understanding, Schwarzman Scholars created not only the scholarship but has also invested in a state of the art educational facility at the prestigious Tsinghua University in Beijing.
In order to announce the program and facility worldwide, Empire was engaged to help Schwarzman Scholars produce a series of events in a whirlwind tour of the world, including New York City (The Morgan Library), Singapore (the Fullerton Bay Hotel), London (Tower Bridge), and Palo Alto (Stanford University). Each of the four intimate events consisted of a cocktail reception, screening of an overview video, remarks by Schwarzman, and remarks by VIP speakers local to each region.
Tasked with sourcing and managing local vendors for all events and on-site management, Empire designed a streamlined system to produce this series of events, all taking place within six weeks.
Working through time zone differences, language and cultural barriers, we swiftly sourced venues, technical production, video crews, photographers, catering, and local staff to execute these events.
Each venue was unique to its location yet was appropriate for the VIP audience and consistent with the messaging relating to familiarity with China and higher education.
In New York, the Morgan Library was the perfect backdrop to such a scholarly event. The Singapore event enjoyed sweeping views of Singapore’s harbor, one of the great connecting points of global commerce. London guests were treated to an event in a historical landmark— the Tower Bridge —where speakers drew metaphors relating to bridges between China and the world.
Empire is honored to have played an integral role in what will be one of the most progressive and important educational initiatives shaping the future.
For more information about the Schwarzman Scholars program and its Beijing campus, please visit www.schwarzmanscholars.org.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
