Reel Works Gala 2014
Reel Works is one of the leading digital media educators in the United States. They are the only filmmaking program that matches teens 1:1 with professional filmmaker-mentors to tell their stories and have their voices heard. It’s a powerful combination that changes young lives while creating startling and original films that have been seen by over nine million viewers since their founding in 2001.
This year's Reel Works Gala began in the mezzanine level of the Edison Ballroom, where guests were invited to mingle and enjoy cocktails and passed hors d’oeuvres. Custom posters featuring the movies of the seven teens that were nominated for the evening's award decorated the cocktail area. Guests were encouraged to participate in the silent auction prior to making their way into the ballroom for the program and dinner.
Sade Baderinwa, Emmy Award-winning journalist for WABC-TV’s Eyewitness News, kicked of the program by welcoming students on stage and highlighting their accomplishments and history with the organization. The program featured honorees, chair members, and students, with a special surprise from Vice President of Talent Integration and Pipeline Programs at NBC Universal, Michelle Hord-White, who presented Dexter Dugar Jr. the the F. John Outcalt Award for Outstanding Filmmaking and a $5,000 scholarship.
Later in the night, energetic James Donahower took the stage as the live auctioneer, helping to raise a record $380,000. The evening wrapped with a special musical performance by Angela Johnson. Event sponsors included Empire Entertainment, Comcast NBC Universal, A&E Networks, Viacom, Comedy Central, Raine, CNN and HBO.
Empire was proud to work on this year's Gala, Reel Works’ most successful benefit dinner to date.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
