Empire Produces Bon Jovi for a Top Marketing Company’s Event Series
In December 2014, Empire produced a Las Vegas recognition and awards event series for a top Japanese marketing company. Over 2,500 of the company’s key stakeholders traveled from Japan to be treated to a series of informative, entertaining, and memorable events, all conceived and produced by Empire.
In addition to classic Vegas-themed entertainment and activities, the events featured cutting-edge technology including a 360° “gigapixel” group photo and a 30m (100ft) wide interactive screen. World-class performances, produced and staged by Empire, included those from Jon Bon Jovi, DJ Skee, and Skylar Grey.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
