Japanese Troupe enra Performs for Watchmaker IWC Schaffhausen
In January 2015, Swiss watchmaker IWC Schaffhausen hosted a “Journey to the Stars”-themed gala dinner for over 800 prominent guests at the Salon International de la Haute Horlogerie in Geneva.
A highlight of the evening was a performance by the group enra, cast and produced by Empire Entertainment, to perform two customized pieces in celebration of the 75th anniversary of IWC’s legendary Portugieser watch family. The clients and audience were thrilled by the performance with an overwhelmingly positive reaction and a standing ovation.
Based in Japan, enra is an internationally renowned group of artists who fuse live performance art with projection mapping. They are experts in genres that include martial arts, gymnastics, ballet, juggling and street dance. Examples of their work can be seen at enra.jp.
Guests and brand ambassadors who attended the gala evening included movie stars Emily Blunt, Christoph Waltz, Zhou Xun and Moritz Bleibtreu, filmmaker and screenwriter Marc Forster, sports personalities such as Lewis Hamilton, Nico Rosberg and Luís Figo, supermodels Adriana Lima and Karolina Kurkova and musicians Aloe Blacc and Ronan Keating. Additional performances by musician Mick Hucknall and high-tech illusionist Marco Tempest completed the magical evening.
Empire is proud to have produced enra in Switzerland and is a leading producer of worldwide talent.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
