Empire Presents The Fray at a Private Event

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March 1, 2015

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On March 25, 2015, Empire presented The Fray for a private event at Tryst in Las Vegas. While the club is designed primarily for DJ performances, we were able to have the band work with far smaller stage dimensions than they usually require. The club atmosphere and the close-knit group on stage added to the incredible energy in the room as the band thrilled the crowd with their hits including "How To Save A Life" and "Over My Head (Cable Car)".

Empire presents headline concert artists for special events worldwide. We take pride in our ability to work with performers and tour managers to determine their flexibility in order to deliver shows like this one.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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