Empire Japan Produces Microsoft's WinHEC Shenzhen 2015
The Windows Hardware Engineering Community (WinHEC) is where technical experts from around the world, with Microsoft, come together to help educate, facilitate the exchange of ideas and give people a venue to share best practices and discuss future opportunities around Windows. Microsoft asked Empire to help with the production of this year’s Exposition and Reception Party.
WinHEC is a series of technical conferences and workshops that ran from 1992 to 2008, and was brought back in 2015 by Microsoft with the intention of holding multiple conferences throughout the year. For the recent kickoff event they looked to discuss advancements in the Windows platform as well as Microsoft’s growing investments in Shenzhen and China.
Working with the local agency Uniplan Guangzhou, Empire handled the secretariat duties for the Exposition partners which included a number of local Shenzhen IT companies. In all, 22 booths were created for the event, with Microsoft showcasing the latest in Cortana technology.
Empire also planned and produced the Reception Party held on the opening evening of the two day event. The restaurant at the Grand Hyatt was transformed into an amazing party venue featuring IROCO furniture. Wireless LED bracelets were given to guests, adding ambience to the event as they changed color in sync with the music. Beijing-based DJ Juliana entertained the crowd well into the evening.
Empire’s success in Shenzen showcases our ability to produce the highest quality events for the biggest brands anywhere in the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
