Run For The Cure Pink Ball 2015

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March 1, 2015

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Pink Ball bringstogether those in the community who share a commitment to fighting breastcancer in Japan, and Empire once again supported the "Run For The Cure" Foundation by producing this year's event.

Pink Ball is ablack-tie gala bringing together those in the community who share a commitmentto fighting breast cancer in Japan, and spearheading greater awareness,diagnosis and treatment among Japanese women of all ages.

The funds raisedthrough Pink Ball go toward the “Run For The Cure” Foundation’s communityoutreach programs that include the “Lemon Project” seminars and publicationof PiNK magazine, a vital media tool for bringing the latest informationabout breast cancer treatments and health-related topics to women living inJapan.

In recent years,Empire Entertainment has been responsible for the overall production of PinkBall, and we continued this worthy tradition for its 12th Anniversary event in 2015. This year's event, themed “The Fruits of Life” featured powerfulJapanese Taiko drumming from Tenrin, flash mob singing by Give 6 and cuisine created by internationally-renowned guest chef Kevin Paul Connell.

Over the courseof the evening, a raffle, silent auction and live auction all raised money for“Run For The Cure” and its important work. Empire is proud to be anintegral part of this event and its valuable contributions.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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