The 7th Annual Shorty Awards
Social media has taken over the Internet, making it easierthan ever to share content with friends, family, fans and the general webuniverse. It has broken down the barriers to fame, leveling the playing fieldfor creative individuals to build remarkable audiences. The Shorty Awards honorthe best individuals and organizations on social media, recognizing thoseproducing remarkable content on Twitter, Facebook, Tumblr, YouTube, Instagram,Vine, and the rest of the social web.
SNL’s Rachel Dratch hosted the 7th Annual ShortyAwards this year when it returned to The TimesCenter on Monday, April 20. Theprogram kicked off with an opening video that followed Rachel’s pre-show preproutine culminating in a special visit to the master MC himself, Alec Baldwin.The Shortys uniquely gathers Hollywood and Internet celebrities alike withpresenters ranging from Bella Throne, Bill Nye, Emily Kinney and Lucy Devito,to Tyler Oakley, Thomas Sanders and Jimmy Tatro. Some of the night’s bigwinners included Taylor Swift, Hannibal Burress, Conan O’Brien, NASA, BrandonBowen, Jerome Jarre, Michelle Phan and The Tonight Show Starring Jimmy Fallon.
Following Wyclef Jean’s presentation of Best Band award to HAIM,he introduced a special performance by Panic! At The Disco. The band performedtheir hit “Miss Jackson” and debuted live their newest single “Hallelujah.”However, the best surprise of the night was the acceptance of Best Emoji of theYear by Poop himself! He even stuck around for selfies at the afterparty.
During the live-streamed ceremony, the program was simulcastto a separate viewing party downstairs where guests were able to network whileenjoying the delicious caterings of Cleaver and Co. Once again, Makers Mark andHeineken sponsored the bar and this year Baked by Melissa provided a unique andyummy Shorty branded cupcake whale tail installation. Throughout the event,brand and organization winners were welcome to accept their trophies on a speciallydesignated gallery stage where they were could record their acceptance speechesas well.
Following the event, all guests continued the celebrationheading to URBO for a wild after party. Congratulations to all the individualand industry winners this year!
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
