The 2015 Signature Theatre Gala Honoring Tina Landau and John & Amy Griffin
Founded in 1991 byJames Houghton, Signature Theatre is the first theater company to devote anentire season to the work of a single playwright. By championing in-depthexplorations of a living playwright’s body of work, the Company delivers anintimate and immersive journey into the playwright’s singular vision. Nownearly a quarter century old and housed in a spectacular Frank Gehry-designedtheatre on West 42nd Street, Signature is among the world’s mostinfluential theater organizations.
Signature onceagain called upon Empire to help produce their annual gala and create anext-level experience through elevated design, a compelling program andflawless execution, all while showcasing their beautiful venue.
This year’s gala paidtribute to playwright and director Tina Landau and philanthropists andlong-time donors John and Amy Griffin. The stage program’s presenters includedEdward Norton and Bill Irwin, ensuring that the presentation was not onlyimpactful and meaningful, but hilariously entertaining as well.
After guests checkedin at the theatre's main entrance on West 42nd Street and VIPs walked the redcarpet, they ascended the staircase to discover the lobby transformed into aformal affair.
Balancing the need topresent an elegant evening without challenging the existing design of thevenue, Empire used linens in a palate of mixed hues of blue and aubergine andcrisp white flowers, complementing the impressive woodpaneling abundant in the space. Thematic event lighting also helped transformthe space for this special night.
During twosimultaneous pre-dinner receptions, guests chatted and enjoyed an array ofcocktails and hors d’oeuvres, while live music provided by classical guitarist,Michael Sheridan, added to the experience. As dinner commenced, guests were guidedto their seats by an accordion performance and song, courtesy of Shaina Taub.
Executive DirectorErika Mallin and Founding Artistic Director James Houghton spoke, followed by amusical tribute in honor of Tina Landau, featuring a medley of compositions fromTina’s shows accompanied by composer Tom Kitt.
Edward Nortonintroduced John and Amy Griffin, citing their many philanthropic endeavors andcontributions to Signature Theatre. To demonstrate the impact of the Griffins’influence on children’s artistic development, child prodigy violinist ClaudiusAgrippa wowed the crowd with his performance of Vieuxtemps violin concerto No.5.
Empire is proud toserve Signature Theatre and to support a variety of leading arts organizationsas producers of their fundraising events.
For more informationon how to support the Signature Theatre, please visit: http://www.signaturetheatre.org/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
