The 8th Annual Internet Week New York Festival
Empire had the honor of producing the 8th annual Internet Week New York Festival once again, which featured an array of events around New York City from May 18-21, 2015. Event headquarters was positioned at the Metropolitan Pavilion for the third consecutive year.
With more than 10,000 visitors over the week and dozens of companies represented, the space was organized to create separate, yet still cohesive, spaces in which to provide concurrent content. Two stages were sponsored by yp.com and USA Today / Gannett, a classroom was sponsored by The Trade Desk, and a lounge was furnished by official design partner, Design Within Reach.
Empire oversaw the Festival headquarters from conception to completion, coordinating registration for the thousands of guests, stage management and producing all of the presentations in the theater and on both HQ stages, and managing all event sponsors from the design of their spaces to all of their needs from load in to load out.
Empire is a leading producer of trade events, expos and event marketing / presence marketing installations with extensive experience in the technology industry.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
