Happy Hearts Fight for Education Fight Night
After several years of hostinga traditional gala, Petra Nemcova and the Happy Hearts Fund team decided to puta spin on their annual event. In June 2015, they called on Empire to producethe first annual Fight for Education martial arts fight night, presented byGlory (an international kickboxing promotional company) benefiting the HappyHearts Fund. This year’s event focused on helping Nepalese children and schools.
The matches, hosted andcurated by Glory, took place in the renowned Hammerstein Ballroom in New YorkCity. A theme of dramatic black and gold was carried out throughout the spacewith VIP lounge suites, complementary screen graphics, and gold boxing gloves placedthroughout.
The action-packed show waskicked off by internationally-acclaimed tenor James Valenti singing theNational Anthem. After the moving performance, Brian Kilmeade, New York Times bestselling author andhost of Fox New’s Channel’s Fox andFriends, welcomed the crowd and invited Petra to the ring.
After Petra graciouslythanked guests for their attendance, it was time to fight!
Announcer Conor Hall andauctioneer Patrick Tully took turns introducing the action: six bouts offighting and six live auction lots, including a meet and greet with fightingchampion Manny Pacquiao. As a compelling finale to the event, the last boutconsisted of lightweight champion Robin van Roosmalen defeating Steve Moxon.
Continuing the elevated “fightnight” experience, over 300 guests were treated to bar snacks of truffleparmesan dusted popcorn and double toasted pretzel rods and heartier offeringsincluding cowboy style ribeye steaks, Dijon roasted chicken, and sweet potatosteak fries, rounded out by passed desserts for a sweet finish, all catered byAbigail Kirsch.
Empire was proud to be apart of this creative fundraising event and is a leading producer ofnot-for-profit events globally.
To learn more about theHappy Hearts Fund, please visit www.happyheartsfund.org.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
