The Night of Three Ls: Lenny Kravitz, Lionel Richie, and Ludacris
One recent Saturday evening, Empire produced what we've named “The Night of 3 Ls”: three separate events in one evening featuring Lenny Kravitz in Boca Raton, Lionel Richie in Miami, and Ludacris in New York City.
At the Boca Raton Resort & Club, Lenny Kravitz took the stage with his band in front of a corporate audience of more than 1,200 and performed an hour-long set that included hits such as “American Woman,” “Fly Away,” “It Ain’t Over Til It’s Over” and “Let Love Rule". The highlight of the show came when the entire audience, wearing RFID bracelets that lit up in time to the music, danced with their arms in the air.
At the same time at the Miami Epic Hotel, one of our clients was delivering a heartfelt toast to his wife on the occasion of her birthday in front of a gathered group of friends and family. At the end of his toast he turned to reveal the evening’s biggest surprise— a private concert by Lionel Richie and his trio with his hits including “Hello", “Easy”, ”Brick House”, “All Night Long” and “Dancing on the Ceiling.” The audience danced the entire set and joined Lionel for a meet & greet after the show.
Finally, back in NYC, Empire delivered an extremely special, private concert with Screen Actors Guild, Critic's Choice, MTV, and Grammy Award winner, Ludacris. As soon as the kabuki curtain dropped, and the special guest was revealed and the birthday girl was treated to the concert of her life. As the show began, guests flocked to the front of the stage where Ludacris, performed a 45-minute greatest hits set including “Pimpin’ All Over the World,” “Move B*tch,” “What’s Your Fantasy,” “Get Back,” “Money Maker,” and “Stand Up.” At the end of the performance, Ludacris led the crowd in singing "Happy Birthday" as the cake was brought out. Following the show, Ludacris took part in a meet & greet with the family and the guest-of-honor’s closest friends.
Empire’s robust team of headline entertainment producers and global technical production capabilities made it possible to present all three of these demanding concert events flawlessly to very satisfied clients.
Empire is the world's leading producer of headline musical entertainment for private and corporate events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
