Bravo Odd Mom Out Premiere Screening
In conjunction with the imminent premiere of Bravo’s first comedy series, Odd Mom Out—a scripted series about New York City’s Upper East Side—Empire was asked to produce a private screening to showcase its premiere episode. Taking place at the Florence Gould Theater in midtown Manhattan, the event hosted approximately 200 guests and included red carpet festivities and a cocktail hour prior to the screening's start.
Attendees of the screening included the Odd Mom Out cast, Bravo executives, industry influencers, and television stars, all gathering to celebrate Bravo's first development in the scripted comedy space.
After the screening, all guests were driven to the after-party, held at the chic and elegant Casa Lever. Here, attendees were able to enjoy a beautiful New York City evening within both the venue’s indoor and outdoor spaces, enjoy Odd Mom Out-themed cocktails and passed hors d’oeuvres. In the outdoor garden, a massive #ODDMOMOUT lighting and foliage display served as the backdrop, making for the perfect photo opportunity to commemorate the evening’s festivities.
DJs Natasha Diggs and Ankia kept the party grooving through a variety of dance tracks old and new. The party was still going strong well past midnight — the mark of a truly successful event.
Odd Mom Out officially premiered to the public on June 8th and has received glowing reviews from critics and fans. The show can be viewed on Bravo Monday nights at 10:00pm EST.
Empire is proud to work with our partners at Bravo Media to create and produce innovative premieres, marketing stunts and Upfront events.
For more on Empire’s past work with Bravo Media, please click here.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
