Grammy Award Winner Sheryl Crow Performs at the Grand Ole Opry

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August 1, 2015

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On August 26, Empire presented two hit-packed performances by nine time Grammy Winner, Sheryl Crow, for a corporate audience at the Grand Ole Opry in Nashville. Approximately 5,000 guests of all ages packed the house for the private shows by the country rocker.

The audience was on their feet as Sheryl and her six-member band performed her greatest hits including, “All I Wanna Do", "A Change Would Do You Good", “Soak Up The Sun", “Everyday is a Winding Road", "Strong Enough", and an amazing encore of Led Zeppelin’s “Rock and Roll".

Empire was responsible for proposing, negotiating, contracting, and advancing all logistical elements for Sheryl Crow. Empire Entertainment is a leading provider of talent for corporate events and celebrations around the world.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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