The 2015 Samsung Hope For Children Gala Featuring Demi Lovato and More
On September 17, 2015, Empire was honored to serve as theproducers of the star-studded, 14th annual Samsung Hope for ChildrenGala, which took place within the Grand Ballroom and the Hammerstein Ballroomat the Manhattan Center in New York City. The Hope for Children Gala is Samsung’s principal cause-marketingevent dedicated to supporting children’s health, education, and sustainability.
The evening kicked off with a star-studded blue carpet, packedwith celebrities and athletes including Demi Lovato, Mark Messier, TaraLipinski, Tony Bennett, Henrick Lundqvist, Katrina Bowden, Dascha Polanco, JimGaffigan, and Meredith Viera.
Once inside, the 700 guests were invited to enjoy a cocktailreception in the Grand Ballroom, which featured interactive elements for theguests to enjoy, along with a large-scale orchid chandelier display over acenter bar. Following cocktails,guests were invited into the Manhattan Center for dinner. On their way in, theywere treated to another impressive floral display featuring thousands of callalilies blanketing the ceiling
The seated dinner program featured many participants andperformers including emcee, Josh Lucas, Students from Exploringthe Arts Frank Sinatra School inBrooklyn, The Roots, Rob Thomas, Ingrid Michaelson, Boomer Esiason, NickCannon, Demi Lovato, President and CEO of Samsung Electronics North America,Gregory Lee, and President & COO of Samsung Electronics America, Timothy Baxter.The centerpiece of the evening’s program was Ben Stiller presenting Samsung’sChampion of Hope Award to Brad Pitt and the Make it Right Foundation for theirwork rebuilding New Orleans' Lower 9th Ward after hurricaneKatrina.
While the Gala took place downstairs, for the first timeever, Samsung invited Galaxy Owners to attend a pre-reception in the GrandBallroom, where they interacted with the latest Galaxy devices and had thechance to win a variety of prizes. Guests enjoyed refreshments, music curatedby DJ Nick Cannon and anexclusive live performance by electro-pop duoIcona Pop that was broadcast live to YouTube via the GalaxyNote5. Following the pre-reception, consumers joined Gala guests in theHammerstein Ballroom for Demi Lovato’s memorableperformance.
The Samsung Hope for Children Gala raised a record $2 million. This included over $80,000 from the Silent Auction,Text to Donate, Blue Box Raffle and Charity Buzz. Charity Partners included the Boomer Esiason Foundation, Christopher& Dana Reeve Foundation, Exploring the Arts, Make It Right, Many Hopes, OnlyMake Believe, Sidewalk Angels, Staten Island Museum Foundation, StillerFoundation, and the United States Olympic Committee.
Empire was proud to work closely with the Samsung team todeliver a flawless evening for such a worthy cause. To learn more aboutSamsung’s Hope for Children visit http://www.samsung.com/us/hopeforchildren/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
