FOX's EMPIRE Series Season 2 Premiere at Carnegie Hall
Looking to have the Season 2 premiere of the hit TV show EMPIRE match the energy and grandeur of its enormous fan base, FOX knew the event needed to take place in New York City.
The renowned Carnegie Hall was perfect venue for the premiere, lending a juxtaposition between the elegant and classic musical landmark and the current pop culture and hip hop theme of the show.
Because of the enormous popularity of the show, a 100’ long press wall, tent, and gold carpet were installed on 7th Avenue, allowing the large cast their own moments to shine. The carpet was well-attended, with appearances by show creator Lee Daniels, and cast members including Terrence Howard, Taraji P. Henson, Trai Byers, Jussie Smollett, and Gabourey Sidibe, as well as other celebs including Mariah Carey, Rosie O’Donnell, Gail King, and Naomi Campbell.
Following the carpet, 2,500 lucky fans enjoyed an advanced screening of the highly-anticipated first episode of Season 2 followed by a live Q&A session with all of the cast. Rounding out the stage presentation were energetic performances by cast members Jussie Smollett (Jamal Lyon), Bryshere Gray (Hakeem Lyon), and Serayah (Tiana Brown). Fans at home were able to watch a live broadcast of both the Q&A and performances.
After the screening, 450 guests including cast, FOX executives, and sponsors from Lincoln and Pepsi moved upstairs to the recently opened Weill Terrace Room to celebrate the success of another season. Located on the 9th and 10th floors of Carnegie Hall, the after party offered sweeping views of midtown New York, which guests enjoyed while lounging on furniture designed to recreate an elegant yet homey living room. A warm gray and neutral palette was accented by candles and florals in deep greens, creams, and browns.
Heard over the excited chatter, DJ Natasha Diggs got the crowd dancing on the 10th Floor while a playlist curated by Lee Daniels kept the party going on the 9th Floor. Comfort food and cocktails were provided by Stephen STARR Catering and was rounded out with birthday cake for Taraji P. Henson.
Empire is honored to continue our long-standing working relationship with the FOX Broadcasting team and look forward to supporting more upcoming events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
