A Healthcare Company's Incentive Tour in Dubai
Empire produced a business conference and farewell dinner for over 500 guests for a leading Japanese healthcare company in Dubai. The company was visiting Dubai to hold an incentive tour for top sales employees over a period of several days. Guests had a chance to enjoy a wide range of activities including a deep look into the local Arabian culture with camel tours into the desert.
Empire worked closely with a local agency to make this event happen over a two day period. During the first day a business conference was held where next year’s goals were announced and action plans for the upcoming year were laid down. The challenge was that the venue needed to be transformed from a business conference venue to a gorgeous farewell dinner venue in just one day. A larger stage and extravagant light fixtures needed to be placed with all settings from the previous night readjusted to a party atmosphere.
The farewell party included a dance performance, where company staff members reenacted a popular performance of the popular Japanese vocal group Exile on stage. The Empire team put together a full lighting system which transformed the venue into a concert hall bringing everyone to their feet. We also produced a fashion show as part of the evening festivities, which had over 20 models, once again done by company employees.
Empire’s success in Dubai showcased yet again our ability to produce the highest quality events anywhere in the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
