Empire Presents Bjorn Again in Crete
When one of the world's leading insurance companies hosted an incentive program in Crete in September 2015, they planned a fantastic evening outdoors, themed around the feel-good movie "My Big Fat Greek Wedding" and they came to Empire for the entertainment that would fit the theme. While ABBA has been defunct for decades, Empire recommended and contracted the next best thing: Bjorn Again, the ABBA tribute band. Dressed head-to-toe in costuming that helped define the original band, the group had the attendees on their feet performing classics such as "Dancing Queen" and "Waterloo". On a raised stage with the Mediterranean Sea and the stars as their backdrop, the band was a highlight of a fantastic event.
Empire is proud to consistently be able to recommend entertainers who fit our clients' event themes, as well as their budgets, and to have presented headline performers in over 40 countries around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
