ContextMedia:Health Reaches New Heights with Questlove
In our first collaboration with Chicago-based ContextMedia, Empire produced a very successful and high-energy cocktail reception at the newly opened One World Trade Center, the tallest building in the Western hemisphere. With soaring panoramic views of New York City, guests mingled and danced while engaging with ContextMedia’s technology platforms throughout the space. We effectively utilized a panoramic-shaped venue to keep guests involved in every part of the space and turned an average Wednesday night into a bumping dance party.
ContextMedia is a health information services company, building digital media technologies to deliver lifestyle education to patients to improve health outcomes. The company empowers healthcare professionals to engage patients while curating content personalized for each member office. It is the fastest growing company in the industry impacting over ten million patient visits each month.
This event was meant to engage their New York City-based clients and introduce them to ContextMedia’s technologies in a fun and accessible setting. Upon reaching the 102nd floor, guests were welcomed with themed cocktails, buffet-style stations and impressive and creative hors d’oeuvres.
As guests entered the room, they were greeted with an interactive wall of screens. Built specifically for this event, the wall allowed guests to see the technology first hand and customize their experience. Smaller interactive screens were also placed throughout the space to allow guests to engage with the product.
Entertainment began with DJ Irie getting everyone out on the dance floor and the event really hit its stride when Questlove took the stage. He is best known as the drummer and front-man for the Grammy-winning band The Roots, the in-house band for The Tonight Show Starring Jimmy Fallon. He has produced for artists including Elvis Costello, Common, Jill Scott, Erykah Badu, Bilal, Jay-Z, Nikka Costa, Al Green and John Legend.
The photo booth was also a big hit throughout the night as guests incorporated our fun props and costume pieces into their pictures.
Empire is proud to produce conferences and events for some of the world's leading healthcare and technology companies.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
