A Leading Technology Company Celebrates Worldwide Developers
A leading technology company hosted its premierevent for developers around the world at Spring Studios in New York City with asimultaneous live broadcast online reaching over 340,000. A platform forannouncements about the future of its tools and services in the DevOps era, theevent generated unprecedented engagement from the developer and IT communitiesworldwide.
Spring Studios, a photo studio and recent additionto NYC’s trendy Tribeca neighborhood with a modern design and 22’ floor-to-ceilingwindows overlooking the Hudson River, provided the perfect setting for an eventdedicated to vision, collaboration and the boundless possibilities of the cloud.
To balance the sun-filled window backdrop with theneed to beautifully illustrate data-driven content, three large-scale,high resolution LED screens were custom-built to fit within the existing windowframes. This view was then “extended” along the sides of the room with large-scaleNew York City-scapes encased in custom-built plexi panels, echoing the windowframes. This design delivered the visual wow! factor required while alsoensuring the data-driven content was presented with uncompromised clarity.
The visual aesthetic and brand messaging wereintegrated into every aspect of the event. Guests received their first taste oftechnological innovation at registration, where an animated floor of LED tiles welcomedguests to the event. The lunch space décor echoed the keynote walls, with asuspended plexiglass panel installation that spanned the length of the room. Afternoonbreakout sessions offered custom content tracked to attendees’ variedinterests and needs, and “Inspiration Stations,” located throughout the eventspace showcased insights into how the company’s partners and clients are using theirproducts in real-life applications.
A live production studio built on site streamed theKeynote event as well as post-interviews and discussions to the global online developercommunity.
From registration, breakfast and keynote to lunchand evening cocktails, every element of this program was custom-designed tocommunicate exacting brand values and messaging and to deliver a high-touchguest experience.
Empire is a leading producer of conferences and top-tier B-to-B eventsworldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
