Empire Presents Multiple Grammy Winners for Financial Services Company Conference
A Fortune 300 financial services firm had its annual incentive program in Nashville in April 2016 and asked Empire to recommend entertainment for each night that would fit in with the "Music City" setting.
The first night was at the storied Grand Ole Opry, and Empire presented country legend Vince Gill. Gill showed why he has been the recipient of 20 Grammy Awards, mesmerizing the crowd with his virtuoso guitar playing and soulful vocals on classics such as "Bread and Water" and "Threaten Me With Heaven". And his storytelling between songs had the audience hanging on every word.
For the second night, Empire brought in the youngest Grammy Award winner ever - - LeAnn Rimes. Rimes alternately rocked the crowd with hits like "Can't Fight The Moonlight" and a cover of Janis Joplin's "Me and Bobby McGee" and also had the attendees in the palm of her hand with ballads including "How Do I Live" and "Amazing Grace".
And for the final evening, Empire encouraged the client to bring in an artist with country roots, but who has more of a pop/rock vibe. And 9-time Grammy winner Sheryl Crow fit the bill, performing cuts with a country flair like "The First Cut is The Deepest" and "Strong Enough", but also tearing the roof off with rockers like "Every Day Is A Winding Road", "All I Wanna Do", and even a blistering cover of Led Zeppelin's "Rock & Roll".
Empire contracts headline entertainers for special events worldwide, and has presented and produced dozens of Grammy Award winners for our clients' programs around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
