Train Performs a Beach Concert for a Corporate Incentive Program
The setting: An outdoor stage on the beach at the idyllic Ritz-Carlton Hotel in Cancun, Mexico. The purpose: An incentive program for one of the world’s leading communication technology companies. The perfect headline entertainment: Multiple Grammy winning band, Train.
Train’s participation in the event was a secret until the moment they were announced onstage to the excited audience of approximately 200 guests & spouses. Once onstage Train did not disappoint. Their eighty-five minute set included all of their biggest hits including “Drops of Jupiter,” “Meet Virginia,” “Hey Soul Sister,” and “Drive By,” as well as several covers including, “Ramble On,” and “Don’t Stop Believing,” which included inviting 2 guests up on stage to sing along with lead singer, Pat Monahan.
Throughout the show, Pat took “selfies” with the audience, and threw several t-shirts into the crowd, including one that he had signed onstage by all band members. In addition, following the performance, Pat graciously greeted and talked with VIPs, taking photos with all of them.
For this incentive program, Empire worked closely with the client’s production company, Swift Smart Solutions, to identify talent candidates, negotiate the performance contract, and facilitate the development of a working production and logistical plan. The collaboration with Swift further included all technical requirements for a stage, sound, lights and video on the beach, as well as freight into and out of Mexico, local musician’s union requirements and work permits.
Empire is a leading provider of headline entertainment for corporate meetings & events and is deeply experienced in overcoming the challenges of presenting headline entertainment outside of the United States.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
